There's been much criticism over Singapore NEA's recent hard-hitting anti-smoking campaign which includes the use of the graphic television advertisement showing a lady suffering from mouth cancer.
When I first saw that ad on TV, it was pretty startling for me especially when I was half surfing the net only to turn my head to the screen to see the part where they already zoomed in on the mouth. Like most of the people who wrote in to Today, I had thought it's the trailer for another horror movie. I can imagine the impact it will have on young impressionable kids.
Using scare tactics to attempt to make people quit smoking - my own feel - may not achieve it's desired effect.
I feel it would be better to showcase the plight of the family members/love ones of the smokers should the smoker be diagnosed with smoking related illness. A friend once said, 'when you're ill, it's your love ones who suffer most' - which I agree.
So if you're a smoker, think of your love ones.......not just the 2nd hand smoke aspect but how they will feel should anything happen to you, the mental anguish they will suffer.